Published On: Wed, May 28th, 2014

Cruise ship expansion for the Australian Pacific Market

Pacificjewel shipThis announcement is an emphatic statement about Carnival Australia’s confidence and leadership in the Australian cruise market and reaffirmation of P&O Cruises status as Australia’s iconic home brand cruise line.

Its the biggest ever single fleet expansion, P&O Cruises will welcome two more ships next year to make it the largest fleet of cruise ships home-ported year round in Australia.

The additional ships, which will transfer to P&O Cruises from Holland America Line, will deliver much needed capacity in the world’s fastest growing cruise market.

“This is a very exciting development for the Carnival Group, P&O Cruises and for our shipside and shoreside teams who have worked so passionately and effectively to build the business and the cruise category,” said Ann Sherry, CEO of Carnival Australia which operates P&O Cruises.

“The P&O brand set the foundation for the resurgence of cruising in this region making it the most successful sector of Australian tourism. Adding two more ships to the fleet is a signal that the next generation of P&O Cruises is about to commence. It will also accelerate progress in reaching the industry goal of a million passengers a year by 2016 — four years earlier than forecast.

“With the P&O expansion, Carnival Group will have 12 ships home-ported in Australia with fleets from P&O Cruises, Carnival Cruise Lines and Princess Cruises calling Australia home.”

The two ships will join P&O Cruises in November 2015.

Work is already underway to develop itineraries and home-porting arrangements for the expanded fleet. Both ships are of a similar mid-range size to the three existing P&O Cruises ships, Pacific Dawn, Pacific Jewel and Pacific Pearl with a range of onboard features that will be tailored for Australian and New Zealand cruise customers.

“The ships are a perfect size for the Australian market. They are intimate, offering space, comfort and style, giving passengers more destinations to choose from, more onboard experiences to indulge in and more reasons to cruise,” said Senior Vice President P&O Cruises Tammy Marshall.

“We face a very busy time in preparing for the arrival of the two ships and their integration into the existing P&O Cruises fleet and look forward to announcing the exciting new itineraries, onboard features and other great additions over the coming months.”

The arrival of Australia’s first superliner Pacific Dawn in 2007 set the scene for P&O Cruises leadership in building the cruise category in Australia to record levels.

Pacific Dawn was quickly followed by two more P&O Cruises superliners, Pacific Jewel and Pacific Pearl, in 2009 and 2010 respectively.

“This further fleet expansion is entirely appropriate for P&O Cruises, the shipping line that pioneered cruising from Australia more than 80 years ago and has set the pace for the industry ever since,” Ms Marshall said.

Having a five-ship fleet will give P&O Cruises greater flexibility in its increased offering of short break cruises, traditional cruises to the South Pacific and cruises to new destinations such as Papua New Guinea and Asia.

More than 800,000 Australians cruised last year with a majority travelling with P&O Cruises. Over a five-year period between 2007 and 2012, Australian cruise passenger numbers increased 130 per cent. Carnival Australia accounts for most of the cruise ships that cruise to or from Australia and New Zealand. Carnival Australia’s House of Brands comprises P&O Cruises Australia, Princess Cruises, Carnival Cruise Lines, Cunard Line, P&O Cruises World Cruising, Holland America Line and Seabourn.

“As the Port Agents for Carnival in Fiji we are extremely excited at the growth of Carnival,” said Mr Craig Strong General Manager for Pacific Agencies Fiji Limited (PAFL).

“We are also extremely grateful for their continuing support of the Fiji Cruise Tourism Industry.”

Mr Strong said Carnival had substantially increased their port calls to Fiji in 2014 and as an organisation, apart from our core activity as their Port Agent we’re committed to ensuring that we work proactively with all stakeholders to ensure that the shore side “guest experience” in Suva, Denarau, Dravuni and Savusavu is a positive one.

Pacific Agencies (PAFL) is Fiji’s truly global shipping company. PAFL is an amalgamation of Pacific Forum Line and Swire Shipping.

Established in 2000, the company boasts 100 years of Fiji shipping experience following the merger of Forum Shipping and Burns Philp Shipping, one of Fiji’s largest private commercial companies that also provided a vast network of services and support to Fiji’s economy.

Today with offices and container Freight facilities in Suva, Nadi Airport and Lautoka, PAFL offers importers and exporters the following key services: Ships Agents, Sea and Air Freight, Customs Clearances, Container Freight Station (Devanning and Consolidation Services), and Freight Forwarding LCL and FCL.