Published On: Wed, Apr 15th, 2015

Rio de Janeiro announces IMEX RUN RIO

imex_run_-header_500x168On May 20, Wednesday, Rio de Janeiro will encourage IMEX participants to run 5 km (3.1 miles) street circuit around Frankfurt. The Secretary of Tourism of Rio and Riotur, in partnership with the Rio Convention & Visitors Bureau (RCVB), will promote a race surrounding on the first day of the fair with Rio as inspiration. All entries at the fair can participate, and all runners will receive a race kit with shirt to wear during the race, which will route of 5km. At arrival gate runners will be placed in front of a banner with images of the city for the classic photos with their medals and enjoy savoring a fresh coconut water. Start and finish will be at the fair entrance and the top finishers will receive a trophy.

Please check for more details on how to sign up by clicking here.

Imex Run inspired by Rio: Wednesday, May 20, 2015, from 07:00 to 08:30 (CEST)
Come and participate, register for free!

On the second day of the fair, a conference organized by IMEX will present various topics such as corporate racing, sports practices, health and well-being that are practiced in RIO DE JANEIRO, which has the sport in their DNA. Philipe Campello, undersecretary of tourism of Rio and Michael Nagy from RCVB will be present at the panel.
“We will generate a great buzz in the marketplace with this race, using the Olympic Games next year as a theme and highlighting our ability and vocation to host sporting events. We are already working hard on attracting new conferences and conventions to the city in the post-Olympic period, in order to keep the hotel occupancy running above 70%, a rate that we currently have” – explains the Rio Tourism Secretary, Mr. Antonio Pedro Figueira de Mello.
The IMEXrun concept was developed by sports by tlc an event specialist that is active in Brazil, Portugal and Spain. sports by tlc was inspired by the healthy lifestyle trends and the fact that sports unify people and it is the universal language that connects them all, contributing for a global wellbeing both in corporate and personal lives. The objective was to provoke a change on behaviour for an active and healthier life.

“The IMEXrun is one of a wide variety of IMEX’s wellbeing features which are new for IMEX 2015 and part of IMEX’s sustainability initiatives. The IMEXrun highlights the importance for busy professionals to participate in physical activity and lead a healthy lifestyle. The IMEXrun is a small step to help IMEX attendees balance an intense week of business with healthy sports activity.

“The wonderful City of Rio de Janeiro is the main sponsor through Rio’s City Hall of Prefeitura do Rio, RIOTUR and Rio Convention & Visitors Bureau who will invite participants from all over the world to come running with the Rio t-shirt.

“The IMEXrun concept was developed by sports by tlcan event specialist that is active in Brazil, Portugal and Spain. Sports by tlc was inspired by the healthy lifestyle trends and the fact that sports unify people and it is the universal language that connects them all, contributing to a global wellbeing both in corporate and personal lives. The objective was to provoke a change in behavior for an active and healthier life.

“Join us!”

IMEX Run Circuit inspired by Rio de Janeiro
Meeting point: In the garden area by north side of the Friedens bridge.

Run Map
Run Rio

IMEX is one of the most important fairs for the MICE tourism segment. It has two annual editions, one in Frankfurt, Germany, which will happen from May 19-21, and another in Las Vegas, USA. The German edition of 2014, IMEX gathered around 3500 exhibitors, four thousand hosted buyers and five thousand visitors. More than 65 thousand rooms were negotiated during the event.

RIOTOUR is a member of the International Coalition of Tourism Partners (ICTP) .

Source: The City of Rio Tourism Authority