Published On: Tue, Apr 28th, 2015

2015 Summer Travel Guide reveals top trends

vg2015-cover-636x393-1InsureMyTrip today announced the launch of its first-ever Summer Travel Guide. The Summer Guide is a compilation of data-driven insights to help consumers travel smarter in 2015.

To compile this research, a team of data scientists at InsureMyTrip analyzed online traffic and buying habits in order to identify trends. In addition to internal data, customer surveys and feedback from travel experts were also utilized to gauge insights on summer travel.

MOST POPULAR INTERNATIONAL DESTINATIONS: UK, FRANCE, ITALY

This list shows the most popular summer destinations for travel outside the US (June 2015 – August 2015) based off internal customer data.

1. United Kingdom
2. France
3. Italy
4. Caribbean
5. Netherlands

SUMMER TRAVEL SURVEY RESULTS

InsureMyTrip conducted a highly targeted survey and restricted the respondent pool to only US travelers who either researched or purchased travel insurance within the past 18 months. Here are the results of 234 respondents:

MOST WILL GO ON A SUMMER VACATION THIS YEAR

An overwhelming eighty-two percent said they were planning a summer vacation. Twelve percent said they had no plans yet. Six percent had no plans.

Out of those polled, 67 percent will get to their destination by air.

PREFER STAYING IN HOTELS

42% will stay in a hotel
25% will go on a cruise
18% will stay in a vacation rental
10% prefer to stay with family or friends
4% will use a timeshare

SIGHTSEEING TOPS THE LIST OF SUMMER TRAVEL ACTIVITIES

50% enjoy sightseeing the most during a summer vacation
23% like going to the beach or relaxing
13% enjoy spending time with family and friends the most
10% other
3% eating at restaurants

TRAVELERS BOOKING WELL IN ADVANCE

Most travelers prefer to book vacations in advance with 82 percent booking a trip more than 30 days in advance, 15 percent booking a few weeks prior to departure and three percent preferring spur of the moment trips.

TRAVELERS PREFER TO VISIT NEW DESTINATIONS

55% will visit a new destination this summer
24% will sometimes visit the same destination
22% do tend to visit the same destination

TOP TRAVEL CONCERNS: MONEY, HEALTH, WEATHER

The poll reveals that most summer travelers are concerned about overspending, health issues and bad weather affecting travel. Here is the list of concerns in order of popularity:

1. Overspending
2. Health issues before or during a trip
3. Hurricane or bad weather affecting travel plans
4. Missing a flight
5. Bad experience with food or accommodations

The survey also asked how much travelers planned to spend on a vacation. Nearly half polled (47 percent) will spend over $1500 on a vacation budget. Thirty-one percent will spend over $5000.

MORE INTEREST IN TRAVEL TO EUROPE

InsureMyTrip teamed up with pricing app Hopper to research travel trends this summer. With the strong US dollar, it is not surprising to find more Americans booking trips to Europe this summer and taking advantage of a bargain.

According to Hopper, the cheapest times to fly to Europe this summer are in the beginning of May and the end of August.

• June is the most popular month for European travel
• Prices peak at the end of July