Published On: Tue, Nov 3rd, 2015

Aloft brand debuts in Raleigh, North Carolina

Aloft-Hotels_x589Starwood Hotels & Resorts Worldwide, Inc today announced the debut of its fast-growing Aloft brand in Raleigh. The brand’s fifth hotel to open in North Carolina, Aloft Raleigh boasts a prime location across the street from the Memorial Belltower at North Carolina State University.

“We are proud to bring Aloft Hotels to Raleigh as part of the Hillsborough Street rejuvenation and expect it will be a hit with travelers with its distinct design aesthetic and tech-forward mindset,” said Brian McGuinness, Senior Vice President, Specialty Select Brands for Starwood Hotels & Resorts Worldwide, Inc. “The popular Aloft brand recently crossed the 100th hotel milestone, propelled by its phenomenal success in key markets worldwide.”

“Aloft Raleigh brings together public art with cutting-edge design to provide visitors with an inspiring entrance to the NC State campus,” said Davin Driskill, Vice President, Hotel Division of The Bernstein Companies. “The new Aloft also marks an important step forward in the redevelopment of Hillsborough Street and gives travelers an affordable and stylish new option in a terrific location.”