Published On: Wed, Jan 13th, 2016

Ras al-Khaimah targets tourists from India

RAS-AL-KHAIMAH1More is going to be heard in India of the Ras al-Khaimah in the days to come. This was the message that Haitham Mattar, CEO of the Ras al-Khamah Tourism Development Authority, sent in Delhi on January 12, when he met with the media after interacting with agents a day before that.

Ras al-Khaimah is one of the seven emirates that make up the United Arab Emirates. Mattar emphasized the unique nature of the emirate, pointing out at its mountain, beaches, culture, and history, plus the many activities like camping which were possible in the destination, was very near to Dubai.

The CEO hinted that they may soon have a representative office in India. Road shows with other partners, more connectivity, and partnerships with agents were some of the ways being planned to increase arrivals from the present 16,000 to about 30,000 in 2016.

The MICE industry will be another area of thrust to increase the numbers, as India was 4th in arrivals, after Germany, Russia, and UK. The average stay of Indians was two to three days, while the world average was 5.8 nights.

Workshops and educational programs for agents are also being planned.