Published On: Sat, Jan 16th, 2016

Virgin Hotels Chicago celebrates first anniversary with animated video series

virgin-hotels-logoVirgin Hotels, the lifestyle hotel brand by Virgin Group founder Sir Richard Branson, opened the doors to its first property, Virgin Hotels Chicago, on January 15, 2015. For the past year, guests have taken to online review sites to rave about their Virgin experience. These reviews have been so clever and tapped into the hotel features in such an eloquent way that Virgin Hotels’ was inspired to bring these reviews to life in the form of a witty, animated series of clips. In celebration of the one-year anniversary, the series will debut on Friday, January 15, 2016.

There are a total of six animated videos in the series. The first two videos, “PKeenan,” which praises the “smart” design of the Chambers; and “Eye of the Dog,” which highlights the hotel’s pet-friendly amenities via a review from the perspective of a dog, will be released on January 15th (PKeenan) and 19th (Eye of the Dog) via the Virgin Hotels website and social media channels (YouTube, Facebook, Twitter and Instagram) as well as founder Sir Richard Branson’s platforms. Following this release, Virgin Hotels will debut two new videos per week through the end of January.

“Very quickly after we opened Virgin Hotels Chicago, the guest reviews starting pouring in, which was very exciting to us,” says Virgin Hotels Vice President of Sales & Marketing Doug Carrillo. “As we read these reviews, we realized that not only were they super positive and witty, but they also highlighted the pain points of travel that we set out to alleviate for our guests. As such, we wanted to find a unique way to bring these to life; so, on the heels of our popular “Brilliant” animated video, released before the hotel opened, we thought that a series of creative animations was the perfect way to do so.”

This animated series has been created by Virgin Hotels’ creative agency partner, One Trick Pony.

The one-year anniversary celebration continues at Virgin Hotels Chicago where guests can enjoy champagne or specialty cocktails in the hotel’s second floor lounge and bar, The Commons Club. There are also several special events that will be taking place at the hotel’s rooftop bar and music venue, Cerise, to celebrate the anniversary.