Published On: Wed, Apr 24th, 2019

Ascott launches technological overhaul as expansion continues


Ascott launches technological overhaul as expansion continues

The Ascott is embarking on a digital ecosystem transformation to support its fast-expanding global lodging portfolio.

Ascott aims to drive revenue growth, improve operational efficiency and enhance value to its customers and business partners through a comprehensive front-to-backend systems makeover.

In addition to its launch of Ascott Star Rewards, the company is adopting a new revenue management system as well as updating its backend global property management system to a cloud-based one.

Kevin Goh, Ascott chief executive, said: “Ascott has grown its global portfolio at a compound annual growth rate of 32 per cent over the past four years.

“Last year was a record year with the addition of over 30,000 units, extending our footprint to over 170 cities across more than 30 countries.